Migrate a Bid Model
Overview
The Definitions and API Comparison tables highlight the shared terminology, actions and API methods between IQM and Beeswax for creating and managing Bid Modeling. Select an endpoint to review each platform's relevant API documentation. By comparing APIs, you can migrate your workflow from Beeswax to IQM.
For a comprehensive overview of IQM's Bid Model services, see the Bid Model API Guidelines.
Definitions
IQM | Beeswax | Description |
---|---|---|
Bid Model | Bid Model | The set of optimizations applied to a Campaign or Insertion Order. These optimizations control where ads appear, manage priorities, and dimensions. |
Bid Model Data | Terms | A Bid Model setting that adjusts a Campaign's base bid based on specified parameters. |
Dimension | Targeting Key | A property in digital advertising used to categorize, filter, or analyze Audiences, Campaigns or Inventories. Serves as a targeting parameter for Advertisers, specifying where an ad appears. |
Bid Modifier | Bid Modifier | A multiplier applied to a base bid. |
Spend Ratio | Delivery Modifiers | A setting that determines how the Campaign budget is distributed across targeting dimensions. |
Dimension Priority | Weight | A setting that dictates the order in which a Campaign should attempt to deliver impressions based on the available budget. |
IQM's Bid Model currently supports applying bid modifiers to the following dimensions:
- Creative: Creative ID
- Location: State, City, Zip Code
- Inventory: Open Exchange, Publisher Category*, Deal ID**
*Spend Ratios are not supported for the Publisher Category dimension subcategory. Refer to Spend Ratio Overview Help Center article for more information.
**Bid Modifiers are not supported for the Deal ID dimension subcategory. Refer to the Bid Modifier Overview Help Center article for more information.
API Comparison
IQM: https://app.iqm.com
Beeswax: https://{buzz_key}.api.beeswax.com
More Bid Model Resources
IQM:
- Bid Model API Guidelines
- Create a Bid Model Tutorial
- Advanced Modeling Help Center article
Beeswax: