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Improvado integration

Improvado helps marketing teams find answers in data effortlessly. The IQM Connector allows users to integrate IQM ad-serving data into their Improvado dashboards, enhancing decision-making and connecting marketing, sales, and financial data.

Prerequisites​

Before using the IQM connector on Improvado, you must have:

  • An active IQM account
  • An Improvado account (see Improvado for information on gaining access)

Setup​

Step 1: Log in to Improvado​

Log into your Improvado account at Improvado Login.

Step 2: Create new connection​

  1. From the Extract & Load sidebar, select Connections
  2. Select Make a new connection

Step 3: Select IQM data source and authorize​

  1. From the Data sources list, select IQM to open the Make a new connection wizard
  2. Enter your details in the form
  3. Press Authorize
note

You can request Client ID & Secret from support@iqm.com.

Step 4: Extract data​

  1. In the list of Connected Sources, press the Extract link for IQM Data Source
  2. In the list of Accounts, select your IQM account and press Continue

Step 5: Choose template​

Choose your desired template from the list of Templates and press Continue.

Step 6: Configure extraction​

Configure your extraction template by specifying:

Schedule:

  • Set when and how often data should be extracted

Dimensions:

  • Select how data should be grouped (campaigns, creatives, etc.)

Metrics:

  • Select which performance metrics to include

Press Continue after configuring.

Step 7: Complete extraction​

  1. Press Continue on the Result extraction orders step
  2. Wait for your Extraction order to complete syncing

Step 8: Explore your data​

  1. Navigate to Data explorer in the Extract & Load side menu
  2. Select your extraction order in the Extraction orders column
  3. Select the Schema Preview tab in Data explorer to explore your data preview

Key features​

  • Automated data extraction: Pull IQM campaign data automatically
  • Data transformation: Clean and normalize data for analysis
  • AI-powered insights: Leverage Improvado's AI for optimization recommendations
  • Multi-source reporting: Combine IQM data with other marketing channels

Additional resources​

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